If you think “300 yen shop” means “cheap plastic junk,” you are living in 2010. 3COINS (often called “Surico” by locals) is different. It is not a dollar store; it is a lifestyle brand disguised as a discount shop.
Why? Because the parent company is “PAL,” a major Japanese fashion apparel group. They don’t just make products; they make trends. They release 700 to 800 new items every month. The result? You walk in to buy a laundry net, and you walk out with Bluetooth headphones, a bistro-style plate, and a device to cook vegetables.
Here is the “Real” guide to navigating the dangerous maze of 3COINS.
👁️ Kajino’s Eye: The “Steamed Veggie” Revolution
I am not a fashionable man. I do not care about “Aurora Glasses” that change color in the light (though they sold out instantly because of Instagram). My favorite item is ugly but brilliant: the “Warm Vegetable Maker” (¥330).
I live alone. Boiling a pot of water just to eat some broccoli is a waste of time and gas. This plastic container has a double-layered structure. You put cut vegetables in, put the lid on, and microwave it. No water needed. The result? Perfect steamed vegetables in 3 minutes. It is the lazy man’s path to health. I use it every day. Warning: 3COINS is a trap. The prices are low (mostly ¥300), so your brain stops working. You think, “It’s only 300 yen,” and suddenly you have spent ¥5,000. Be careful.
🏆 The 2025 Best Sellers: “Not Just 300 Yen
“Recently, 3COINS has introduced a “Premium Line.” These items cost more (¥1,000–¥4,000), but the quality rivals electronics stores that charge triple the price. Here are the top 10 hits you need to know.
1. Mini Toy Camera (¥2,750)
It looks like a toy, but it works. It takes grainy, nostalgic photos and videos that Gen Z loves. Includes 24 filters and a timer. A perfect “retro” gift.
2. 6-in-1 Microwave Cooker “KITINTO” (¥2,200)
A serious kitchen tool. It can Boil, Grill, Steam, Stir-fry, Warm, and Cook Rice—all in the microwave. Similar products on TV shopping channels cost ¥8,000+. This is a steal.
3. Multi Clear Box with Shelf (¥1,650)
The ultimate closet organizer. Transparent front so you can see what is inside without opening it.4.
4. 2-WAY Multi Clear Box Wide (¥1,650)
The wider version of the above. Perfect for bulky winter clothes or storing your hoard of anime goods.
5. Smart Security Camera (¥4,180)
Yes, they sell security cameras now. Features: Remote operation via app, Night Vision, Motion Detection, Auto-Tracking, and Two-way Audio. For ¥4,000, this spec is insane. Great for watching pets.
6. 3-WAY Carry-On Folding Bag (¥1,100 approx)
A traveler’s savior. It attaches to the handle of your suitcase. When you buy too many souvenirs at Don Quijote, expand this bag and shove them in.
7. Hand-Crank Smartphone Charging Radio “SOBANI” (¥2,750)
Part of their disaster prevention line. It charges your phone, plays radio, and acts as a flashlight—powered by hand-cranking. Japan has many earthquakes; this is a smart souvenir.
8. Standing LED Mirror “and us” (¥3,850)
A Hollywood-style mirror for your desk. Three light colors (Daylight, Cool, Warm). Comes with a 10x magnifying mirror attachment.
9. 2-WAY Oil Spray Bottle (¥550)
A kitchen hack. One bottle, two modes: “Pour” for cooking, “Mist” for salads or coating pans with minimal oil. Healthy and economical.
10. ATM Piggy Bank (¥3,300 approx
A fully functional toy ATM. It recognizes coins, automatically rolls in bills, and plays sounds. You need a PIN card and a password to open it. Fun for kids (and adults who need to save money).
📝 Basic Info
- Store Name: 3COINS (Surico)
- Price Range: ¥330 is the base, but watch for ¥550, ¥1,100, and up.
- Tax Free: Most large locations (like Harajuku or Shinjuku) offer Tax-Free shopping for tourists. Look for the counter.
- Best Locations for Tourists:
- 3COINS 原宿本店 (Harajuku Flagship): The biggest and newest.
- Lumine Estelle Shinjuku: Convenient station access.
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