- Two fishermen found a golden Kannon statue in the Sumida River in the year 628.
- They brought it to a local leader for guidance
- He built a temple to enshrine it → Sensō-ji
- This became the starting point of Asakusa
- The three men are still honored today at Sanja Matsuri
The mikoshi of Sanja Matsuri come from Asakusa Shrine, right next to Senso-ji.