shopping– category –

If you think "300 yen shop" means "cheap plastic junk," you are living in 2010. 3COINS (often called "Surico" by locals) is different. It is not a dollar store; it is a lifestyle brand disguised as a discount shop. Why? Because...

Walk near any major station in Tokyo—Shibuya, Shinjuku, Okachimachi—and your eyes will be attacked by a bright Yellow and Blue sign. This is Matsumoto Kiyoshi (locals call it "Matsukiyo"). Historically known as a hangout spot for Japanes...