What Makes MOS Burger Special?
MOS Burger proudly declares itself “a hamburger specialty shop born in Japan, committed to satisfying Japanese palates.” Two defining characteristics distinguish MOS from other hamburger chains:
1. Premium Quality-Premium Price Strategy: From founding, MOS has maintained an unwavering philosophy: “Japanese customers demand delicious food—quality cannot be compromised.” Founding principles prioritize taste improvement through high-cost investments, establishing MOS as the premium hamburger chain.
2. After-Order System Since 1972: Zero pre-made inventory—every burger receives individual preparation after ordering. While this guarantees superior freshness and taste, critics occasionally label MOS a “slow food shop” rather than fast food.
Operating Hours
Operating hours lack standardization across locations—verify before visiting:
- Shinjuku West Exit: 08:00-21:00
- Akihabara Suehirocho: 09:00-22:00
Recommendation: Check the English-language official website for specific locations: https://www.mos.jp/inbound/en/
Budget Ranges
Overall range: ¥400-¥1,400
Morning sets (until 10:30 AM):
- Vegetable burger + coffee = ¥390
Lunch/Dinner (no set menus—order individually):
- Hamburgers: ¥500-¥800
- Coffee: ¥300
- Corn soup: ¥380
- Salad: ¥330
Ordering System
In-store ordering: Communicate directly with cashier staff, or use self-service registers at equipped locations.
Automatic set discounts: MOS applies set pricing automatically when applicable items are ordered—simply order desired items without requesting “sets.” Note: Set menu discounts apply exclusively to morning menu (until 10:30 AM).
Multilingual Support
MOS Burger announced in 2019 aggressive recruitment of foreign resident employees and encouragement of Japanese staff language skill development to accommodate international tourists. English support should be manageable.
Backup options if language barriers occur:
- In-store English menus: Point-and-order system available
- Global menu PDF: https://www.mos.jp/menu/pdf/global_regular_menu.pdf
Beverage note: MOS serves Pepsi, not Coca-Cola.
Health-Conscious & Plant-Based Options
MOS Burger became the first major Japanese hamburger chain to introduce meat-free soy patty burgers in 2020. The soy patty replicates meat texture and flavor using plant-based ingredients, accommodating vegetarian, vegan, and health-conscious customers—a significant option for international travelers with dietary restrictions or preferences.
MOS Burger vs. McDonald’s: Popularity Comparison
Current store counts (2025):
- MOS Burger: 1,310 locations
- McDonald’s: 2,975 locations
2015 Preference Survey (1,234 Japanese respondents):
Overall results:
- MOS Burger supporters: 58%
- McDonald’s supporters: 42%
Age breakdown:
- Teens: McDonald’s preference
- 20s, 30s, 40s, 50+: MOS Burger preference
Gender breakdown:
- Male: 56% MOS Burger
- Female: 59% MOS Burger
Context: During 2015’s aggressive hamburger chain price wars, MOS maintained premium pricing 1.5-1.8× McDonald’s rates yet retained majority support—remarkable testament to quality commitment. Recent McDonald’s price increases combined with MOS price stability have significantly narrowed the budget gap.
Top 10 Popular Menu Items
According to “Minna no Ranking” portal site MOS Burger division (3,505 votes):
１．MOS Burger
2．MOS Cheese Burger
3．Teriyaki Chicken Burger
4．Tobikiri Cheese (Hokkaido Gouda)
5．MOS Chicken
6．Teriyaki Burger
7．Ebi-Katsu Burger (Shrimp Cutlet)
8．Rosu-Katsu Burger (Pork Loin Cutlet）
9．Oni-Pote (French Fries + Onion Fry)
10．Mos Rice Burger Yakiniku
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