Shinjidai 101: The “Cheaper Than a Convenience Store” Izakaya Revolution
Intro: Is It Really Cheaper Than 7-Eleven? Walking through Tokyo's neon streets, you might spot a sign that seems like a typo: Draft Beer ¥190 ($1.30) and Highball ¥150 ($1.00). This is Shinjidai (New Age), an izakaya...
