Ueno Toy Store Yamashiroya 101

You probably won’t decide to visit this place after reading an article.

Most people find it by accident—
while walking around Ueno.

From the basement to the fifth floor,
this is a vertical store filled entirely with toys, figures, and character goods.

You don’t need to understand it.
You don’t need to like it.

You can just pass through.

Photos

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Practical Notes

• Location: 1 minute from JR Ueno Station (Central Gate → Hirokoji Exit)
• Hours: 10:00–21:30
• Closed: January 1 only
• Payment: Cash, credit cards, IC cards (Suica/PASMO etc.)
  ※ QR payments not accepted
• No parking / no customer restroom

Floors at a Glance

Yamashiroya is organized vertically.
Each floor has a clear focus.

• BF – Cute characters & SNS-famous mascots (Ghibli, Sanrio, Miffy, Snoopy)
• 1F – Trend toys & capsule machines (Sonny Angel, SMISKI, Re-Ment)
• 2F – Anime & international characters (One Piece, Jujutsu Kaisen, Marvel, Star Wars)
• 3F – Game characters & puzzles (Nintendo, Kirby, Zelda, board games)
• 4F – Kids’ toys (Super Sentai, Precure, Tomica, Plarail)
• 5F – Figures & hobby (POP MART, SO-TA, indie sofubi, Gundam, BE@RBRICK)

You don’t need to visit every floor.
Most people don’t.

The store works the same way either way.