Shinjuku’s dynamic entertainment district offers more than just ordinary dining—it’s home to some of Tokyo’s most imaginative theme restaurants and concept izakayas. These establishments combine theatrical experiences with culinary delights, creating unforgettable memories for visitors. From fairy tales to fishing, these venues transform dining into an immersive adventure.
Note: Theme restaurants in Tokyo can change frequently. Before visiting, we recommend checking their websites or calling to confirm they’re still operating.
Alice in a Fantasy Book
Step through a giant storybook entrance and enter the fantastical world of Alice in Wonderland. This imaginative restaurant recreates the Queen of Hearts’ garden with dreamlike dining spaces that transport you directly into the beloved fairy tale. The menu draws inspiration from Alice’s birthplace—England—featuring British-inspired cuisine alongside premium dishes like ice-temperature-aged meats.
For special occasions, the venue offers complete buyouts for weddings, and celebration plans that include special birthday desserts with personalized messages.
Essential Information
- Reservation: 050-5890-1559 (English available)
- Location: T-wing Building B2F, 1-6-2 Kabukicho, Shinjuku
- Access: 3-minute walk from Shinjuku Station East Exit
- Hours: Mon-Fri 11:30-14:30, 17:00-22:00 | Sat-Sun 11:30-14:30, 16:00-22:00
- Budget: Lunch ¥3,000-¥3,999 | Dinner ¥5,000-¥5,999
- Service Charge: ¥550 (included in course prices)
- Payment: Major credit cards, electronic money, and QR code payment accepted
Experience the magic:
Okuman Choja (Billionaire’s Izakaya)
With over 100 million yen invested in its dazzling gold interior design, this over-the-top establishment lets everyone experience the extravagant lifestyle of a billionaire. The glittering decor provides the perfect backdrop for flashy, creative cuisine designed to match the opulent atmosphere.
The restaurant offers 11 different set courses ranging from ¥3,500 to ¥5,000, focusing on Japanese cuisine and yakitori with an extravagant twist. While not the most refined concept, it delivers unmatched entertainment value for those looking for a uniquely ostentatious night out.
Essential Information
- Reservation: 050-5589-0346 (English available)
- Location: Sugichuビル 4F, 3-36-12 Shinjuku, Shinjuku-ku
- Access: 1-minute walk from JR Shinjuku Station Southeast Exit
- Hours: 16:00-23:00
- Budget: ¥5,000-¥5,999
- Payment: Major credit cards accepted (VISA, Master, JCB, AMEX, Diners)
See the gold:
Zauo Fishing Restaurant
Experience the unique thrill of catching your own dinner at this innovative izakaya featuring a large indoor fish tank. Guests can fish for their meal and then select how they’d like their fresh catch prepared—as sashimi, simmered, tempura, or in other styles. The satisfaction of eating fish you’ve caught yourself adds a special flavor to the experience.
Beyond the fishing attraction, Zauo offers a wide variety of dishes from seafood to set meals, sushi featuring premium seafood, and authentic Hakata-style specialties. The restaurant occasionally hosts special events like tuna cutting performances featuring 50kg+ bluefin tuna.
Essential Information
- Reservation: 050-5596-1396 (English available)
- Location: Shinjuku Washington Hotel 1F, 3-2-9 Nishi-Shinjuku
- Access: 8-minute walk from JR Shinjuku Station South Exit
- Hours:
- Mon-Fri: Lunch 11:30-15:00 (fishing from 13:00), Dinner 17:00-22:30
- Sat-Sun-Holidays: Lunch 11:30-14:30 (fishing from 11:30), Dinner 16:00-22:30
- Last entry for fishing: 21:30, fishing ends at 21:45
- Budget: ¥5,000-¥5,999
- Service Charge: ¥418
- Payment: Major credit cards, electronic money, and PayPay accepted
Eat what you fish
Dancing Crab Tokyo
This American-style seafood restaurant offers a uniquely hands-on dining experience where utensils are abandoned in favor of eating directly with your hands. Their signature “Combo Bag” features spicy sauce-coated seafood spread directly on the table for a fun, messy, and communal dining experience. The restaurant also offers special birthday celebrations with personalized performances.
Essential Information
- Reservation: 050-5589-6827 (English available)
- Location: Shinjuku NOWA Building 2F, 3-37-12 Shinjuku
- Access: 1-minute walk from JR Shinjuku Station Southeast Exit
- Hours: Daily 11:00-15:30 (L.O. 14:30), 17:00-23:00 (L.O. 22:00)
- Time Limit: Strict 2-hour seating time (counted from reservation time)
- Budget: Lunch ¥3,000-¥3,999 | Dinner ¥6,000-¥7,999
- Payment: Major credit cards, transportation IC cards, and PayPay accepted
Experience the crab feast:
Nanairo Temariuta
This enchanting restaurant transports diners to medieval Kyoto with its stunning décor, featuring distinctive color-changing “temari” (handball) private rooms that glow in seven different colors. The versatile private dining spaces accommodate various group sizes and occasions.
The menu showcases Kyoto’s regional cuisine, including their famous temari-sushi (ball-shaped sushi), along with visually striking Japanese dishes that are as beautiful as they are delicious. Three course options ranging from ¥3,500 to ¥4,500 (drinks not included) are available.
Essential Information
- Reservation: 050-5869-7461 (English available)
- Location: HUMAX Pavilion Shinjuku Higashiguchi 5F, 3-28-10 Shinjuku
- Access: 3-minute walk from Shinjuku Station East Exit
- Hours:
- Mon-Fri: 17:00-23:00
- Sat: 13:00-23:00
- Sun & Holidays: 13:00-22:00
- Budget: Lunch ¥4,000-¥4,999 | Dinner ¥6,000-¥7,999
- Service Charge: ¥550 (included in course prices)
- Payment: Major credit cards, electronic money, and QR payments accepted
See the beautiful setting:
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