Until 2000, Japan’s apparel industry was notorious for inflated prices and aggressive sales tactics. UNIQLO disrupted this model by offering stylish clothing at reasonable prices while pioneering a self-service shopping experience. Their success quickly established them as Japan’s retail leader for the past 25 years.
The Evolution of UNIQLO
However, UNIQLO’s global expansion has led to increased prices, with their core products rising from ¥1,000-2,000 to ¥2,000-4,000. Despite this, their Japanese stores remain cheaper than their international locations, attracting many overseas visitors.
Enter Workman
While UNIQLO remains attractive, visitors to Tokyo should consider Workman. Originally a workwear retailer, Workman has successfully transformed into a casual wear brand while maintaining incredibly competitive prices. With over 1,000 stores nationwide (compared to UNIQLO’s 800), Workman is set to expand internationally, starting with Taiwan in 2027.
Key Attractions of Workman:
Exceptional Value
- Shirts, undershirts, and vests: Around ¥1,000
- Spring/summer jackets: ¥2,000-3,000
- Walking shoes and waterproof footwear: ¥1,500-2,500
- Winter down jackets and waterproof gear: Under ¥5,000
Stylish Design
Workman’s designs rival brands like Mont-bell, The North Face, and New Balance at roughly one-eighth of the price. Their focus on contemporary fashion has particularly attracted young Japanese women.
Durability
Thanks to their workwear heritage, Workman’s products offer superior durability compared to standard retail clothing.
Motorcycle Gear
Workman collaborates with riders to create affordable, stylish protective gear:
- Waterproof clothing for heavy rain
- Wind-resistant wear
- Winter gear maintaining 23°C internal temperature
- Pants with protective knee padding
Store Types
Eight different formats including Workman, Workman Plus, Workman Woman, and specialty stores for shoes, kids, and professional gear.
Potential Drawbacks:
- Limited restocking of popular items
- Size availability issues (larger sizes sell quickly)
- Most stores located in suburban areas
Perfect For:

- Budget-conscious fashion seekers
- Those seeking durable clothing
- Tourists looking for value
- Cyclists and motorcyclists
Additional Context:
- Workman has revolutionized Japan’s affordable fashion segment by maintaining quality while keeping prices significantly lower than competitors
- Their success in combining functionality with fashion has created a unique position in the market
- The brand’s expansion plans into Taiwan could mark the beginning of their international presence
Store Locations Note: In Tokyo’s 23 wards, easily accessible stores include:
- Sunshine City location
- SKYTREE(1F, Tokyo Soramchi, 1-1-2, Oshiage Sumida Ward)
- Ginza
- Minamisuna (full workwear selection)
- Workman Sunshine Ikebukuro
Google Map
- Workman Tokyo Skytree
Google Map
- Workman Ginza
Google Map
- Workman Minamisuna (full workwear selection)
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